If you want to get traffic on your website, reach new markets and be one step ahead this year, these are my South African internet marketing top 5 Tips for 2019.
5. Website optimisation
When working on your website content, you need to have your website optimised. Ask your web designer about keywords you can use in your content for your niche market. Remember to focus on long-tailed keywords versus short keywords as you can struggle to rank for a broad keyword. Discuss a strategy that will help focusing on promoting your site. The keywords you select must be added to the title, headings, content, and Meta description. If you add images, remember to include the keyword in the picture title tag and the alt tag. Promoting your website by using traditional SEO is one of the best ways to gain natural traffic and a higher ranking.
4. Search Engine indexing
To get traffic for your website use the search engines. Ask your web designer to submit new content to the search engine directories like Google, Yahoo!, Bing etc. This is one of the first things you need to do to promote a website if you are adding fresh content weekly. Google Ads can also help target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.
3. Signature Branding
Brand image is how people will recognize your company. Create a signature for your email account, text messages, have your logo on your website. This is a great way to get people to recognize your brand. It is vital to have a mobile-friendly website if you choose to add your URL to text messaging and other mobile advertising options.
2. Focus on Quality Content
Focus on quality. Give your customers information that they want. upload detailed information about business and products and which increases your ranking on search engines. Send out new social media messages each time you upload a new products or services. Monitor your Social Media to find out what is working, and what you can ditch if it’s not moving traffic up.
1. Social Media Marketing
With more than 16 million people on social media in South Africa, it has completely changed online marketing. Creating a social media account, and interacting with the customers often is the best way to promote a website. That is why it is very important to link your website to social media. You will be able to create connections with the customers, and you can gain instant results as a result of your communication with them. The promotion of websites on social media accounts can have branded imagery. Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information. You can Share content directly from your website which saves you time uploading images and content. Facebook and Twitter remain the dominant
If you don’t have a web designer and would like some of these services stated here, feel Free to contact us