Business owners spend thousands of Rands each year trying to build their audience through Facebook. The logic seems simple – the more Likes your business page gets, the more people you’ll be able to reach.
The truth is, even if you have lost of followers, the number of people who will see your content is much smaller than it appears. Let’s say you’ve obtained 1,000 Likes on your Facebook page. You will think that every time you post content to that page, all 1,000 people will see it. However, each post will only be shown to about 10% of your followers.
Facebook has an ever-changing algorithm that (among other things) assigns a ranking to each page, including your business. That ranking isn’t based solely on the number of Likes; instead, it’s based on page-activity. In other words, the more people who are interacting with your content by sharing and commenting, the higher your Facebook ranking will climb.
Then How Does My Business Expand Its Reach On Facebook?
Improving your page rank is possible, you just need to know some basics. Here are a few pointers:
1. Don’t promote yourself too often.
Keep in mind that much of your content should be focused on topics other than your business. Many businesses only post announcements and upcoming events to their Facebook page and then wonder why their engagement (and Facebook ranking) is so low. Give people fun, fresh, inspirational content that they’ll want to interact with.
2. Ask people to check-in at your location.
Facebook check-ins are one of the most powerful tools on social media and one of the most effective ways to grow your business. Facebook check-ins act as recommendations from your community to their friends. Since Facebook check-ins are typically seen by about 200 friends, they take personal invitations to a whole new level.
3. Post great content.
Sharing original videos on your Facebook page is a great way for people to begin to interact with you. These can range from hilariously funny to inspirational stories of your customers. Since videos are easily and widely shared, friends of your community will begin to see your business appear in their news feeds.
As you shift your social media strategy from a pursuit of “likes” or “followers” to a focus on engagement and page activity, you’ll see your reach grow exponentially. And you’ll save some money on boosting posts as well. see our post online marketing.